A world-wide dating website Match.com, is being sued by a New York area man for deceptive marketing practices. New York general litigation attorneys representing the plaintiff accused Match of misleading customers with dating prospects who are not actually, paid members of the Internet dating service.
The Brooklyn, NY man claims he was humiliated and disappointed due to unresponsive profiles on Match.com.
The plaintiff, Sean McGinn of Brooklyn, filed the lawsuit against the dating giant, Match.com, on Tuesday. According to New York Federal Court reports, McGinn claims members of the dating Internet website suffer rejection when attempts are made to contact a prospective date and the inquiry remains unanswered. This lack of response leaves members with the sense of humiliation and disappointment.
The lawsuit cites Match.com profiles do not clearly state whether or not the prospective single has a current paying subscription, which is inflicting anxiety, fear of rejection, and further defrauds the consumer of their time and emotional investment. McGinn alleges Match.com’s business practices are deceptive and his suit requests unspecified damages.
Match.com, owned by IAC/InterActiveCorp, which has a membership following of more than 100 million people since 2000, states the lawsuit lacks merit. Attorneys representing the social media giant assert they will defend the allegations vigorously. According to the dating service, profiles can be made without any charge to the person. Through this profile, prospective members can search the databases for singles and prospective dates, but will be unable to contact anyone or respond to any messages without paying a fee to join the service.
It is clearly stated on the website that looking around, and creating a profile is free to everyone, but you have to hold a paying membership to email, wink, and “enjoy all that Match.com has to offer”.
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